The Spec Spot - TV Commercial Production

Login

Don't have an account yet? You can create one. As a registered user you can add your comments about the spots, and your votes count with double weight.

Navigation

Home
Rate Spec Spots!
Bored?

FAQ
Feedback
Members List
Private Messages
Recommend Us
Resources and Links
Submit News
Submit Spots
Surveys
Your Account

Who's Online

There are currently, 19 guest(s) and 1 member(s) that are online.

You are a Guest. Register to be a reviewer here

I-Trip/I-Pod - " Road Trip"

Like this spot? Share it! Post it to your favorite Social Bookmark sites.

Beta: Send this Spec to a Mobile Phone (free!)

Send this spot to a Friend
Your Name	Your Email
Your Friend’s Name	Your Friend’s Email
Add a personal message (optional)

Type the security word from the box above - to prove that you're a human

Credits:
Director:	Allen Martinez
Producer:	Patti Coulter
Post/VFX:	Maury Rosenfeld for Planet Blue
Sound Design:	Eleven

Request Additional Information About This Spot
If you'd like to know more about this spot, use this form:
Your Email
What information would you like?


Type the security word from the box above - to prove that you're a human

9016

RATE THIS SPOT

Viewer Comments and Reviews:

Posted: 11-05-04 18:23
it's hot
________________________

Posted: 08-15-04 21:19
it's well shot. it 'feels' like a real commercial, but it's also as forgettable as a real one too. Why would anyone buy an overpriced, overhyped product with no style whatsoever? Anyway, its a decent spot. -Tudor
________________________

Posted: 08-10-04 18:35
nice, but too bad they used an iTrip made for the regular iPod instead of the iTrip mini which actually fits.
________________________

Posted: 08-03-04 07:28
sucks
________________________

Posted: 07-10-04 19:06
captures that universal frustration of no reception
________________________

Posted: 07-03-04 19:09
This spot was BOUGHT by the makers of the I-Trip. It will be on display in all Apple Stores.
________________________

Posted: 07-03-04 15:37
this spot is corny and trite
________________________

Posted: 06-22-04 16:28
So-so.
________________________

Posted: 06-22-04 16:21
Doesn't make me want an IPod but it does make me think about getting satelite radio for my car
________________________

Posted: 06-22-04 15:31
So not "McDonalds" like the person below is saying. This is gooooood.
________________________

Posted: 06-22-04 12:32
thats about right. i have the itrip and love it.
________________________

Posted: 06-21-04 14:54
sorry, but I didn't really get it. not even after twice watching it. and it's too mcdonald's like (insert "I'm loving it" and a couple fat-soaked burgers and it works perfectly for them)
________________________

Posted: 06-19-04 18:18
It sure looks like a commercial, and maybe that's its problem.
________________________

Posted: 06-17-04 10:28
Spot doesn't quite capitalize on the "premium" nature of the Apple brand... seems like it could be for any personal music gadget with an FM transmitter. Technically, that's a nearby FM receiver it needs, not merely an FM signal (those are everywhere). Still doesn't sell me an iTrip -- I rarely drive in the middle of nowhere. It's got to work in the city to sell me on it.
________________________

Posted: 06-17-04 10:27
Waaaayyy to confusing for a normal consumer.
________________________

Posted: 06-17-04 09:00
good music choice.
________________________

Posted: 06-17-04 03:09
It's too P&G like: you see what you're told. It's too much into the eye of the consumer.
________________________

Posted: 06-16-04 15:54
Clever. Like it all around.
________________________

Posted: 06-15-04 10:41
Didn't get that this was broadcasting FM until saw someone's comment below.
________________________

Posted: 06-14-04 23:23
Love it! Interesting, sexy and cool.
________________________

Posted: 06-12-04 22:47
I think the V.O. is confusing... it says "use any nearby FM signal and take your ipod on a wireless i-trip"... shouldn't it be "use any nearby fm RECEIVER and take your...."?
________________________

Posted: 06-11-04 21:56
The ad is really nice but the only thing bad is that the other i-pod ads I've seen have been about the music - and the music in this one is lame. Also woudn't bother with the voiceover at the end - benefits are clear in the ad. But then gain I ain't in the US market so don't know how obvious you have to be in America. No where near as good as their launch ads or the Ney York one with the guy walking in front of the posters.
________________________

Posted: 06-11-04 13:59
And this piece of shit represents racial discrimination at it's worst. The dumb assholes are white males. A lot of them. The "thumbs up" are female, lively, intelligent, sexy and "dark" skinned.
________________________

Posted: 06-07-04 09:52
I want an I-Pod and an I-Trip after seeing this ad - and I'm an XM owner with 35 gig of MP3s on a laptop as well. The wireless benefit it very nice for those who don't have the luxury of an old-fashioned FM Modulator-through-the-cigarette-lighter, and the purpose of the product is really shown by the guys, not the girls - the fact that an I-Trip improves the trip; nice to see a "With I-Trip" / "Without I-Trip" comparison in one spot.
________________________

Posted: 06-02-04 20:36
Well done
________________________

Posted: 05-28-04 09:56
Product demo tied to sexuality.... effective.
________________________

Posted: 05-24-04 23:38
Now there's a great spot. Direction, artdirection, casting, photography, concept. Also tells a story, and explains a product without any dialogue (other than the VO) Great job.
________________________

You may not post comments
unless you are logged in.
Log in now or get a free account.


The Spec Spot - your on-line spec commercial repository serving the commercial TV advertising production community. Find new directors, fresh new marketing concepts. Connect with commercial film makers, directors, DPs, advertising agencies, copywriters, producers, art directors, editors, artists and more. Get credits on post production, compositing, inferno, computer animation and special effects in these spec spots. All T.V. commercials on this site are property of their respective owner. The comments are property of their posters, all the rest © 2004-2005 by thespecspot.com. The Spec Spot - television advertising produced with out the restraint of agency, client, budget - and sometimes good taste.