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Tide With Bleach - " The Look Of Love?"

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Credits:
Director:	Earl McDaniel III
DP:	Zachary Boggs
Producer:	Rebecca Donaghe
Editor:	Kevin Garcia for Inside Out
Post/VFX:	Area 52

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Viewer Comments and Reviews:

Posted by ChokaElkin: 07-05-09 01:01
Please ..... no Glam .
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Posted by jimmyJ: 11-07-07 20:21
oooh no
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Posted by BROADCAST601: 07-16-07 11:55
I am shooting a spec spot for tide right now. This was great very creative. I didn't see it coming and anyone who says the did is lying. Let me know how this turns out. I would love to have you on my set if you are down in Orlando!
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Posted by maurypb: 11-14-06 21:48
It's been viewed over half a million times, just from this posting. I "tagged" this video, so I can keep track of how often it's been seen... so far, about 425k views from passing this around, and 70k views directly on this site. -Maury
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Posted: 11-14-06 21:19
its very funny
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Posted by evanjacobs: 09-25-06 19:21
Ew. Fun idea, but...I don't know if seeing the stain was the best solution. I kind of knew what was up from her expression.
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Posted: 09-22-06 23:34
Really more gross than funny, this would never air on T.V.
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Posted: 07-31-06 08:18
Funny concept..but I don't feel like it really worked..Stain was to big..a little to over the top w/the acting.
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Posted by Howie: 12-17-05 20:18
If you are going to do a Tide commercial, you should keep it clean. This spot doesn't really present a clear cut problem that resolves in a few seconds with the use of Tide. A good commercial appeals both to the company who's product your presenting and to the consumer. That's why you keep it funny, but not gross.
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Posted: 12-01-05 16:34
It's a spec like that people remember whether they like it or not and therefore keeps you in their minds! Nice job!
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Posted by Doug: 11-05-05 23:59
More gross than funny.
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Posted by atomicsloth: 09-09-05 22:45
didn't work for me...maybe too graphic...it leads in the romantic (believing them to be husband and wife) and then the laundry sucks....thats a chore shared in the household...my first reaction was she was leaving of embarasment....sorry
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Posted by muttd: 08-17-05 09:28
My lady friend and I was justing talking about that. Guys with stains!
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Posted by maurypb: 06-26-05 20:51
Just a quick note - a while ago I added some "remote tracking" code to this quicktime... and I happened to take a look at the stats for this spot. As of today (6-26-05) it has been viewed about 57,000 times on this site.

However, through the magic of viral propogation, it has been passed around and has been viewed a whopping 223,000 additional times on various computers around the world.

Interesting.

-Maury
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Posted: 05-01-05 17:38
Gross
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Posted: 03-25-05 09:31
I slightly enjoyed it enough to tease it for it's backwards camera cuts. The girl falls or rolls to the left and the covers get mysteriously yanked to the right. Mm-k! Now that's funny!
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Posted: 01-31-05 23:57
It doesn't work...sorry! Creativity is one thing...Marketability is another.
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Posted: 01-25-05 16:06
This spot makes it point. Just had more potential. The sell took to long. Why is she throwing her panties off and he still wearing his briefs? Why does he turn around? We could have heard a door slam and that makes him turn around to find her gone. As for the stain, good luck getting somethinglike that on air. Tide isn't exactly targeting adolescent to young teen boys. Christopher
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Posted: 01-25-05 10:24
very funny, maby if the stain were blured it could be shown
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Posted: 01-05-05 19:07
It makes it point and is very funny.
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Posted: 12-28-04 20:37
That skid mark looks like an 18 wheeler went through there sideways!
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Posted: 12-25-04 19:33
Gross!! But to the point and funny.
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Posted: 12-20-04 17:51
it made me laugh
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Posted: 12-19-04 14:57
yuck!
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Posted: 12-19-04 08:59
No "grab ya" here!
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Posted: 12-13-04 14:18
Funny, gross, and VERY memorable!
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Posted: 11-05-04 19:53
i found the "gross out" factor to be a major deterent
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Posted: 11-04-04 03:05
nice
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Posted: 10-27-04 16:06
verey well done
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Posted: 10-23-04 20:40
its hard to identify the shit stain
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The Spec Spot - your on-line spec commercial repository serving the commercial TV advertising production community. Find new directors, fresh new marketing concepts. Connect with commercial film makers, directors, DPs, advertising agencies, copywriters, producers, art directors, editors, artists and more. Get credits on post production, compositing, inferno, computer animation and special effects in these spec spots. All T.V. commercials on this site are property of their respective owner. The comments are property of their posters, all the rest © 2004-2005 by thespecspot.com. The Spec Spot - television advertising produced with out the restraint of agency, client, budget - and sometimes good taste.