The Spec Spot - TV Commercial Production

Login

Don't have an account yet? You can create one. As a registered user you can add your comments about the spots, and your votes count with double weight.

Navigation

Home
Rate Spec Spots!
Bored?

FAQ
Feedback
Members List
Private Messages
Recommend Us
Resources and Links
Submit News
Submit Spots
Surveys
Your Account

Who's Online

There are currently, 22 guest(s) and 0 member(s) that are online.

You are a Guest. Register to be a reviewer here

Bud Light - " Lick"

Like this spot? Share it! Post it to your favorite Social Bookmark sites.

Beta: Send this Spec to a Mobile Phone (free!)

Send this spot to a Friend
Your Name	Your Email
Your Friend’s Name	Your Friend’s Email
Add a personal message (optional)

Type the security word from the box above - to prove that you're a human

Credits:
Director:	John Scheer
DP:	Mark Eberle
Producer:	Christopher Reichel
Principle Actor:	Matthew Prater (SAG)
Principle Actor:	Kristen Aldridge (SAG)

Writer:	John Scheer
Editor:	Brendan O'Carroll / Oasis Editorial
Telecine:	Dailies - Jimmy Tom at Company 3 / Selects - Scott Sevcik at Post-Logic
Post/VFX:	Steele VFX
Sound Design:	Picture Head
Notes:	The spec was presented to the heads of Anheuser-Busch early Dec. 2004. Although it was liked very much, they are currently 'staying away from this type of advertising' due to last years Superbowl and the more recent MNF opening on ABC. Too bad... Timin

Request Additional Information About This Spot
If you'd like to know more about this spot, use this form:
Your Email
What information would you like?


Type the security word from the box above - to prove that you're a human

23501

RATE THIS SPOT

Viewer Comments and Reviews:

Posted by BROADCAST601: 07-16-07 17:32
Oh yeah I don't know if AB owns Jagermeister, they may, but if not I would edit out that sign in the back.
________________________

Posted by BROADCAST601: 07-16-07 12:01
Oh yeah I don't know if AB owns Jagermeister, they may, but if not I would edit out that sign in the back.
________________________

Posted by BROADCAST601: 07-16-07 11:59
Good Job! Right up Bud Lights Market. Did you try Chiat Day. I believe that is their ad company! They would probably just get pissed they didn't think of this first!
________________________

Posted by FTC: 06-19-06 20:21
Excellent. And as far as those critics who say this could never happen, I guess you don't believe that horses kick fieldgoals, that guys have revolving refrigerators spin around and provide beer to the guys living in the adjacent apartment, and people don't go to the Bahamas to skip their pagers across the ocean while drinking beer.
________________________

Posted by razerfish: 06-01-06 03:26
This feels like a real Bud Light commercial. Well done. I think the nitpickers are jealous and don't have anything even close to this. The concept is clever and totally works. Thumbs up. You guys have real talent.
________________________

Posted by Raptor3400: 03-14-06 07:05
Also, theres a jump cut when she's finishing licking his chest and the shot when she's standing up again.
________________________

Posted by Raptor3400: 03-14-06 07:04
Technically it is fine. Good lighting, good sound. But I agree that it's a little degrading and does not reflect well on the product.
________________________

Posted: 11-30-05 16:38
Congratulations to actor Matthew Prater on his National Tower Records spot in rotation. I’m sure it paid more than the spec spot. It can be seen at http://www.sedgwickrd.com/work/port/blessing.htm Scheer
________________________

Posted: 11-23-05 11:54
I don't mean to rain on everyone's parade here, but this would never in a million years happen. I don't care how studly the guy is. Maybe if it was chocolate, but not But Light. C'mon, Bud Light already tastes like cat pee when it comes out of a bottle. But I guess throwing in some random guy's body odor will help!
________________________

Posted by mjmanage: 11-05-05 13:09
HOLY COW! i just saw the leading male as the lead in a new spot for Tower Records. bad acting? i think not!
________________________

Posted by mjmanage: 11-05-05 13:06
this spot is fantastic! a solid concept despite an extremely limited budget. GREAT directing, EXCELLENT acting, and i LOVE the punch line. well done gents. well done.
________________________

Posted by Tcat: 11-05-05 09:31
the acting is terrible, the idea is gross and interferes with what SHOULD be a mouth-watering contemplation of what it would be like to drink Bud.
________________________

Posted by atomicsloth: 09-09-05 23:34
nice job, good satirical ending....enhanced the product placement too-pardon the pun
________________________

Posted by jamal: 08-18-05 18:09
Good work, pure humor, I watched it several times to get the full effect. More brand reinforcement than a tool to compel a consumer to purchase the product, but still, good work.
________________________

Posted: 06-17-05 20:37
Had this been a real spot and you had a real budget, it would have been talked about and become a ‘pun’ in bars. A little risqué, but aren’t all sports ads! Funny! Director did a great job with the performances. Production value is good but not quit where it needed to be (i.e. money).
________________________

Posted: 06-11-05 01:16
I agree that the spot is funny. Lots of humour involved. But my opinion is that the story isn't genuine and credible.
________________________

Posted: 04-09-05 12:58
very funny. well done. love the chick in slow-mo shot. the one big flaw and you know this john, is production design. instant give-away that i'm watching a spec. however, judging from what i see on this site i'm sure you're going to be a quite successful comedy director. ironchef
________________________

Posted: 02-26-05 16:59
We liked it a lot.
________________________

Posted: 01-31-05 10:23
From the Director: I had no idea that the ‘girls walking toward camera’ would cause such debate or dislike. Considering the budget, I thought my spot was actually weak in a different area (and the fact we only had 2 shirts to tear). However, the slo-mo girls seemed like a good idea at the time…? And ‘sex’ has been used successfully in advertising for puns, jokes and laughter. But, there is a saying. Just because McDonald’s makes a lot of hamburgers…it doesn’t mean they do it well. In this case, just because sex has worked for other commercials…maybe I didn’t need it…or…shoot it well. Never the less, I greatly appreciate everyone’s feedback. I enjoy the comment area for all the good and bad! AND TUDOR, I agree on the girls getting up...I pushed in too much during selects...ooops! Peace John Scheer
________________________

Posted: 01-27-05 23:34
why doesn't anyone like the 3 girls walking at camera ? thats the second remark in the comments section ! Guys drink beer and like hot chics walking to camera slo motion.....its just the way it is !!!!!! Oh ....so what if the spot is over when the guys pour beer on themselves. I will take all the slo mo babes i can get. dumbfounded mark
________________________

Posted: 01-26-05 22:17
Stated subtext - the gag lost its humour value on the slo-mo chick shot. Maybe the director watches too much charlies angels...
________________________

Posted: 01-25-05 10:19
superbowl quality
________________________

Posted: 01-21-05 14:28
my wife does'nt drink, i'm trying pepsi
________________________

Posted: 01-15-05 16:11
unbelievable. no way would these women need to lick beer off anyone's chest
________________________

Posted: 01-10-05 14:52
Its funny & has 3 sexy women. Hey sex sales. Right?
________________________

Posted: 12-18-04 15:27
Solid concept. Well lit. Music could have been a bit more energetic. When that blond chic was getting up, and the other brunnette actually got there, kinda threw it off. plus the blond was better looking anyway. The VO is excellent for a spec. That last slo-mo shot was not needed, just end on guys pouring beer. -Tudor
________________________

Posted: 12-16-04 10:00
Very Funny/Sexy - I want that Beer
________________________

You may not post comments
unless you are logged in.
Log in now or get a free account.


The Spec Spot - your on-line spec commercial repository serving the commercial TV advertising production community. Find new directors, fresh new marketing concepts. Connect with commercial film makers, directors, DPs, advertising agencies, copywriters, producers, art directors, editors, artists and more. Get credits on post production, compositing, inferno, computer animation and special effects in these spec spots. All T.V. commercials on this site are property of their respective owner. The comments are property of their posters, all the rest © 2004-2005 by thespecspot.com. The Spec Spot - television advertising produced with out the restraint of agency, client, budget - and sometimes good taste.